The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Plan and organise marketing and promotional activities.
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Plan and schedule marketing and promotionalactivities according to marketing plan or other organisation systems. Completed |
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Identify, analyse and incorporate relevant market information into short-term planning. Completed |
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Assess invitations to participate in promotional activities based on current marketing focus and other relevant information. Completed |
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Develop and implement detailed action plans for promotional activities at the appropriate time to address operational details. Completed |
Evidence:
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Undertake a general public relations role.
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Establish and conduct relationships with industry and media colleagues in a manner that enhances positive image of organisation. Completed |
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Use networks to assist in the implementation of promotional activities. Completed |
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Develop public relations resources where appropriate, including media releases and industry or media support materials. Completed |
Evidence:
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Review and report on promotional activities.
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Review all activities according to agreed evaluation methods and incorporate results into future planning. Completed |
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Prepare reports according to organisation policy and required timeframes. Completed |
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Present current market intelligence in a manner that provides clear and concise information to those responsible for planning sales and marketing. Completed |
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Make informal reports to relevant colleagues to maximise opportunity to meet team targets. Completed |
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